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Mood IQ
Intelligent system for Sentiments, Text Analysis & News Research Management. End-to-End research delivery tools integrated at core.
News Research Management
Create engaging articles - complete with videos, photos, multimedia galleries, audio clips and more. Embed advertising to grow revenue.
Organization
Organize stories, photo galleries, videos, audio, and ads.
In Depth Tools
Content editing history and extensive versioning controls.
Archives
Quick, searchable archive with user-level saved searches.
Publish
Write the story once and publish across multiple channels
Automation
Automation for tagging and featuring stories. With Trends and rss feed.
Scheduling
Schedule posts to website and social media sites directly from CMS.
Sentiment analysis benefits are pervasive throughout the areas of product, customer, and market experience. Sentiment analysis helps various marketing functions and is invaluable in critical industries such as healthcare.
Brand Experience Insights
Our cost effective engagement tools allow to capture brand experience insights that can give you a peep into hidden market sentiment about your brand and what customers expect from you at the cheapest cost possible. These tools and usage can be customized to maximize brand experience data collection.
Customer Experience Engagement Tools
Benefits of Mood IQ sentiment analysis include improving customer service through customer experience analysis tools. Emotion mining histories, customer interactions, transactions and user surveys, all can be harnessed to improve customer satisfaction and help you develop brilliant customer experience.
Real-Time Sentiment Insights
Sentiment analysis benefits also extend to real-time analysis of sentiment from surveys and comments. This is used to analyze audience participation and satisfaction during events, seminars, promotional events like trade and car shows, live TV, radio broadcasts, and others.
Customer Feedback Analysis
Sentiment analysis is widely used in customer feedback analysis to obtain valuable insights about customers' opinions on products and services. Companies can use this information to identify pain points, areas of improvement, and formulate a sustainable strategy for enhancing their products and services.
Reputation Management
Automated sentiment analysis helps companies safeguard their brand reputation by providing real-time alerts on negative brand mentions, enabling them to respond promptly and mitigate risks. This can help attract better candidates and clients, expand the customer base, and boost sales.
Data-Driven Insights
Strategies that are based on a data-driven analysis of not just qualitative metrics (number of likes, followers, shares, etc. ) but also on quantitative metrics gained from analysis (percentage of positive and negative sentiment about various aspects of a business) have a higher chance of being successful.
Competitor Analysis
Competitor insights are one of the most useful benefits of sentiment analysis. Through analyzing sentiment in publically available data you can find out why competitor products are more successful than yours, and why people prefer certain products from you but go to your competitors for others. Sentiment analysis insights help you monitor and track changing trends in the industry as well so you can relate to more audiences for business longevity.
Employee Experience Insights
Sentiment analysis benefits also include those for companies looking to increase employee engagement and satisfaction for improved workforce productivity. Companies have actively begun investing in sentiment analysis to measure employee experience so that they can use the data to build better work environments, foster a more humanized work culture, and improve training and employee recognition programs.
